"The explosion of consciousness and advocacy on climate change is characterized by leadership from elders, respected and accomplished fixtures in their sport. And it’s also increasingly backed by savvy, and booming, outdoor businesses, like Black Diamond and The North Face. The former, through the leadership of CEO Peter Metcalf, has always avidly, and often radically, defended the environment, most famously threatening to move a huge outdoor industry conference out of Salt Lake City in response to then-governor John Huntsman’s position on wilderness. They won that battle. The North Face, through its support of groups like Protect Our Winters and All.I.Can, has quietly become the leader in climate advocacy in the apparel industry. The vibe they’ve helped create is palpable."
With the politicians dithering and the half of the electorate that is amenable to the message swallowing the skeptical codswallop, the real action will come from grassroots (or should I say snow base) organizations that have a real stake in the alterations that are coming. This is an example.
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