You know it's serious when...

... when there's an actual prospect of serious, remedial action that is ultimately necessary.

It happened with the Montreal Protocol and ozone. Now it appears that the much of the world is waking up to the fact that some fisheries may disappear forever if there is not serious protective action taken in a somewhat immediate fashion.

So if you want to save this:



Do this:

The European Union is preparing to back a temporary ban on bluefin tuna fishing which would see the suspension of catches around the world, a source linked to the dossier said Tuesday.

A bit further down in the article it says:

"According to the proposal put to the UN agency against illegal wildlife trade CITES, stocks are so fragile that the species should be classified as being at threat of extinction.

"The idea is not to definitively ban fishing but to suspend it for two years, for example, to allow the species to build up again," the source in Brussels said.

As the Nike slogan goes: JUST DO IT.