It's who wears it right (and tight)

The Daily Mail article indicates that Ultimo lingerie had a good year, attributing the success to the correct selection of underwear models, namely Tamara Ecclestone, Amy Childs, and the divine Luisana Lopilato, aka Mrs. Michael Buble.   (More on her soon, I promise.)  But the basic premise of the article is that if you're selling lingerie, cleavage and a tight tummy sell well.  Now, why do I not in any way find that particularly surprising?


Tamara Ecclestone, Amy Childs and Michael Bublé’s Argentinian wife Luisana Lopilato have all stripped down this year.

Posing in nothing but racy underwear the three women have helped boost Ultimo's latest lingerie lines.

Note:  the article has pictures of pretty women wearing lingerie, if you like that kind of thing.