May have missed an opportunity

Prior to England's World Cup game with Sweden, Russian authorities asked the residents of the city of Samara to save water.  They did this because all the visitors to the city for the game were using lots of water in the hotels, and the area is having a moderate drought.

So they suggested showering with a partner to save water.

Seriously.

So the citizens of Samara could ask a 'friend' to take a shower with them both as a patriotic duty and in the service of the international sporting community.

Seriously.

Why haven't I thought of that one?

Samara residents asked to shower in pairs to save water for World Cup fans