Victoria's Secret was always, truly, about fantasies. Men fantasizing about getting close to supermodels wearing sexy lingerie, and women fantasizing about being the women that men fantasize about getting close to while they're wearing sexy lingerie.
So when VS switched over to reality, to what most of the world's real women look like (and yes, most real women don't look like VS supermodels), the fantasy aspect of what they were selling went PFFFT.
And it appears that VS has realized that.
(First: only 5% ? I thought it was worse.)
Second, this is what VS represents, in the minds of those who think about it.
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