Should you care who Miss England (UK) is?

I don't know if I should or not.  Apparently Miss England (UK), previously Miss London, is a gal named Amy Willerton, who counts Katie Price (Jordan) as a friend/mentor, and she's going now on a reality TV show called I'm a Celebrity... Get Me Out of Here! (kinda like Survivor  with British humor).

But should we care?  Hmm, hmmm, hmm...

OK, I care.